common mistakes brands make when adopting biodegradable packaging

As more brands strive to enhance their sustainability efforts, biodegradable packaging has emerged as a popular choice. However, the transition to biodegradable materials can be fraught with challenges. In 2026, it is crucial for brands to understand the common pitfalls associated with adopting biodegradable packaging to ensure they make informed and effective choices.

Overlooking Material Certification

One significant mistake brands often make is neglecting to verify the certifications of their biodegradable packaging materials. Not all biodegradable options are created equal. Some materials may simply degrade faster than traditional plastics but can leave harmful residues behind. It is essential to look for certified materials that meet recognised standards, such as EN 13432 or ASTM D6400. This ensures that the product will decompose in a composting environment without harming the ecosystem.

Failing to Educate Consumers

Another common error is assuming that consumers understand how to properly dispose of biodegradable packaging. Many individuals mistakenly believe that biodegradable items can be discarded in regular waste bins. Brands must take proactive steps to educate their customers about the correct disposal methods. Clear labelling and informative campaigns can help convey that biodegradables typically require industrial composting facilities to break down effectively.

Not Considering Supply Chain Impact

Brands sometimes overlook the environmental impact of their supply chains when opting for biodegradable packaging. Sourcing materials from distant locations can negate the environmental benefits of using biodegradable packaging due to carbon emissions associated with transportation. It is advisable to seek local suppliers or materials that are sourced sustainably, ensuring that the entire supply chain aligns with the brand’s sustainability goals.

Ignoring Product Compatibility

Compatibility between the packaging and the product is another critical aspect that brands often fail to consider. Biodegradable packaging might not provide adequate protection for certain products, leading to spoilage or damage. Brands should conduct thorough testing to ensure that their biodegradable packaging can withstand the conditions it will face during transportation and storage without compromising the quality of the product inside.

Underestimating Costs

Cost is a major factor in packaging decisions, and the adoption of biodegradable materials can sometimes lead to higher expenses. Brands may underestimate these costs or fail to factor them into their pricing strategy. It is essential to conduct a comprehensive cost analysis that includes not just material costs but also potential savings in waste management and disposal. Brands should also explore bulk purchasing or partnerships with suppliers to mitigate costs.

Neglecting Consumer Feedback

Many brands make the mistake of disregarding consumer feedback regarding their biodegradable packaging. Understanding customer preferences and perceptions is vital for successful implementation. Conducting surveys or gathering opinions through social media can provide insights into how consumers view the biodegradable packaging. This feedback can inform future packaging design and marketing strategies, ensuring that the brand resonates with its target audience.

Setting Unrealistic Expectations

Finally, brands often set unrealistic expectations regarding the performance and environmental impact of biodegradable packaging. While these materials can significantly reduce plastic waste, they are not a panacea for environmental issues. It is vital to communicate transparently about what biodegradable packaging can and cannot achieve. By setting realistic expectations, brands can foster trust and demonstrate a genuine commitment to sustainability.